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Resume

Work
Experience

June 2025 - Current

Graphic Designer | Social Media Manager
Making Bulla

  • Directed content lifecycles across 8 brands, adapting voice and tone

  • heighten audience engagement

  • Created engaging graphics for social media and marketing

  • campaigns

  • Translate real-time cultural trends and social listening insights into

  • actionable, brand-safe daily content proposals

  • Collaborated with clients

  • Compiled and presented monthly KPI reports

  • Converted metrics into actionable strategic recommendations to

  • guide future content initiatives

Content & Social Media Manager
MOLA Marketing Agency

  • Created content for multiple social media platforms: Twitter,

  • Instagram, Facebook, LinkedIn

  • Managed daily operations of assigned social media accounts

  • Tracked social media metrics to determine audience growth rate,

  • volume and reach

  • Conducted competitor analysis to inform strategy

  • Translated technical financial products and banking services into

  • engaging content pillars

  • Improved user comprehension and accessibility

November 2024 - June 2025

April 2023 - November 2024

Art Director
PALM ERA Marketing Agency

  • Led the visual style and creative direction for all external communications and advertising for Glidden and other brands, ensuring cohesive and impactful brand representation.

  • Developed and executed creative concepts for advertising campaigns, websites, and a range of digital and print marketing materials to strengthen brand identity and engage target audiences.

  • Supervised the production process for campaigns, maintaining alignment with the original vision and ensuring consistency across all elements.

  • Played an active role in brainstorming sessions, contributing innovative ideas and strategic concepts.

  • Art directed for top brands, including Acer, AT&T, Glidden, Nature's Garden, TCL, Trust, and Prudence, providing tailored creative solutions that aligned with brand standards and marketing goals.

  • Conducted brand research and market analysis to create on-trend, impactful visuals that resonate with diverse audiences.

2021 - present

Social Media Manager and Graphic Designer - Freelance

  • Managed social media strategy and execution for six national brands across diverse industries, including pawn shops, clinics, hospitals, and department stores, crafting tailored content to increase brand visibility and engagement.

  • Designed graphics for clients in healthcare and tech, creating visually appealing materials for both print and digital platforms.

  • Produced monthly KPI reports for five brands, analyzing metrics such as engagement, interactions, reach, and conversions, and providing actionable insights and strategic recommendations.

  • Handled community management and copywriting, responding to customer inquiries, managing feedback, and maintaining a positive brand voice across platforms.

  • Developed and scheduled content calendars to ensure consistent, high-quality posting aligned with each brand’s goals.

  • Communicated directly with clients to discuss project updates, receive feedback, and adjust campaigns to meet evolving needs.

2020 - 2021

Content Manager
Social Snack

  • Worked remotely in content creation for Huawei Technologies across Central America and the Caribbean, managing accounts with over 150k followers each.

  • Developed comprehensive annual content strategies—both organic and paid—focused on driving sales while enhancing audience engagement through creative, compelling content.

  • Led art direction for social media, ensuring fresh and visually engaging accounts with a balanced mix of written, video, and image content.

  • Created effective ad campaigns and launch strategies for new product releases, achieving high engagement and product awareness.

  • Produced copy for the Huawei blog, ads, and social media content, consistently aligning with brand voice and marketing goals. Strategically promoted creative content to boost product sales and brand loyalty.

2015-2018

Social Media Manager / Graphic Designer
Clic Brand Marketing

  • Developed content strategies and created engaging materials for diverse clients, spanning sectors like food, technology, and healthcare.

  • Fostered community engagement by promptly responding to direct messages and actively interacting with audiences through comments.

  • Generated detailed monthly reports on social media performance, tracking metrics like follower growth, engagement rates, leads, and interactions across platforms.

  • Scheduled and managed all social media posts through tools like Social Bakers, Hootsuite, Agora Pulse, and Sprinklr.

  • Proposed innovative ideas to drive growth on social platforms, with a strong focus on Instagram engagement.

  • Collaborated with the team to design high-quality graphics using Adobe Photoshop and Illustrator, enhancing visual storytelling. Refreshed brand assets by redesigning logos, business cards, web layouts, and digital content to ensure consistent brand identity.

  • Produced a high volume of digital designs daily, including ad-focused materials like banners, email marketing content, and landing pages.

  • Managed social media channels for Facebook, Instagram, and Twitter, crafting content aligned with brand voice and objectives.

  • Attended events to capture and upload live content, creating a dynamic and timely presence.

  • Developed internal content to communicate new corporate initiatives and announcements.

Education

2018-2019

Griffith College Dublin, Ireland
Master in Applied Digital Media

Primarily focused on user experience across social media and web, this master’s program taught me to understand customer needs deeply and enhance their everyday interactions.

2017

Brother Panama
Media Planning and Social Media

A look into the process behind crafting the ideal social media post, strategic campaign planning, and adapting tone for each platform.

2012-2016

USMA Panama
Bachelor in Graphic Design

Developing skills in design tools, typography, color theory, communication, and marketing.

Skills
& Expertise

​Hard Skills

  • Copywriting ​

  • Digital Marketing

  • Data Analysis

  • Community Management 

  • Photoshop 

  • Illustrator

  • Social Media Advertising

  • SEO

Soft Skills

  • Time management

  • Problem-solving

  • Teamwork

  • Creativity

  • Multitasking

  • Attention to detail

  • Critical thinking

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